Travel & Tourism XII | HSEB Notes



Tour Trek and Raft (Part I) &

Unit 1: Tourism Marketing

• Basic concepts of general marketing

• Concepts of tourism marketing

• Specific features of tourism marketing – tourism Marketing Mix

Unit 2: Tourism Product

• Meaning of product, Product concepts

• Itinerary Designing

     – Basic elements

     – Importance

     – Consideration

     – Simple tour itinerary designing

     – Simple trekking itinerary designing

     – Simple rafting itinerary designing

Unit 3: Tourism Product Pricing

• Meaning of pricing

• Concept of pricing (tariff) in tourism

• Referring tariffs

     – Hotel tariff

     – Trekking and Rafting tariff

     – Transport tariff

     – Refund

Unit 4: Tourism Channels of Distribution

• Meaning and aspects of distribution

• Concepts of channels of distribution in tourism

• Tourism distribution channel members

Unit 5: Tourism Promotion

• Meaning of promotion

• Concept of promotion in tourism

• Advertising

• Public relation

• Sales support

Unit 6: Salesmanship

• Desirable traits of salesman

• Meaning and importance of sale

• Customer relation technique

• Communication skill

• Understanding visitor’s profile

Unit 7: Tourism Sales Process

• Reservation

     – Meaning, need, importance

     – Reservation process

     – Hotel Reservation

     – Transport reservation

     – Service order (charge/voucher)

Unit 8: Receptions and Transfers

• Arrival transfer – Importance and process

• Departure transfer – importance and process

• Reception and Briefing

• Do’s and don’ts

 

Travel (Airlines) (Part II) &

Unit 9: Travel Information

• Source of travel information

• TIM (Travel Information Manual)

     – Role and importance

     – Passport

     – Visa

     – Health Regulation

     – Custom

     – Airport tax

     – Currency

Unit 10: OAG (World Airways) Flight Guide Book

• Meaning and its role in providing travel information

• Introduction to international coding and decoding system

• Baggage allowance

• International time calculation.

• How to refer published time table (schedules published by airlines)

Unit 11: Basics of Airfare

• General rules of airfare (basics of airfare)

• Deportees, inadmissible passengers, refusal to transfer

• Refund, No show

• Types of airfare

Unit 12: Passenger Air Ticket

• Meaning and importance

• IATA Ticketing

     – General rules regarding IATA ticketing

     – Composition of IATA ticketing

• Read write and act on passenger ticket

Unit 13: Dealing with Travel Related Documents

• PTA (Prepaid Ticket Advice)

• MCO (Miscellaneous Charge Order)

• BSP (Bank Settlement Plan)

• Credit Cards, Traveler’s cheque

Unit 14: Computer Application in Tourism

• Computer application

• Computer Reservation System (CRS)