Chapter 6 » Principles of direction | Business Studies – XII




Principles of direction


1.  Principle of harmony of objectives:  every organization set the objectives and these objectives are to be fulfilled with the help of people working in the organization. Therefore managers must try to bring harmony between individual and organizational goals

2. Unity of command:  The individual who works in the organization get direction from his/her superior. The subordinates must get direction from only one superior to reduce conflict and confusion which is called unity of command.

3. Direct supervision: When superior direct the subordinates with face to face communication it is known as direct supervision. It helps to increase the morale of employees and it helps to develop quick feedback and necessary information

4. Appropriate leadership style:  proper leadership means the skill of leading that depends upon the characteristics of leader, features of subordinates and the situation. It is the process of influencing human behavior in achieving organizational goals without dissatisfaction of any employees

5. Maximum individual contribution:  The employees’ capacity should be used fully with effective direction by encouragement not irritation with proper design direction style.

6. Effective communication:  without effective communication, direction is not possible. Mainly, communication may be downward or upward in an organization. Downward communication carries the order, ideas, instruction to the subordinates and upward communication carries the order, ideas, and instruction from the subordinates.


7. Effective control:  without effective control organization can’t be operated. Effective control helps to coordinate and supervise the activities and other mechanism.

8. Effective motivation: Motivation is the act of inspiring and encouraging the people to do work. Employees must be motivated to achieve the goals. Without motivation , direction cannot be complete

9. Flow of information:  information is most important asset in any organization. When information is blocked, then there can be failure. On the other hand, information is useful to issue the order, ideas, and instruction.

10. Follow- up: direction is a continuous managerial process. It involves constant and continuous supervision, counseling, advice, instructions etc in the employees’ activities. Merely issuing orders is not sufficient but management should find out whether the subordinate is working or not.